Overcoming 3 of the common social media struggles

Are you grappling with social media challenges and feeling overwhelmed at the thought of it? You’re not alone; Some of our clients even go as far as saying they ‘hate social media’ but know that they need to have an online presence.

Today we’re exploring three common issues businesses face when it comes to social media. We’re also giving you practical advice to overcome these challenges.

Consistency - Planning is key:

Consistency is crucial for building a strong social media presence. Our first piece of advice is to plan your content in advance. Don't rely on thinking of ideas on the spot. Instead, create a content calendar that includes evergreen content that can be shared at any time.

Plan at least a month in advance, considering upcoming events or promotions in your business. This allows you to have a steady stream of content supplemented with timely updates that you can add as you go along.

At Kate Oakley Marketing, we work with our clients to plan their content a month ahead, while staying flexible to accommodate any new updates or images that may arise during the month.

What to write - Keep It simple and customer-focused:

Writing engaging content can be a challenge, especially if it's not something you do regularly. Remember, simplicity is key. Put yourself in your customers' shoes and think about what they would like to read or find valuable. Keep your captions concise and relatable.

Additionally, using tools like spell check or software such as Grammarly can help improve your spelling and grammar.

If you prefer, you can trust in us to write captivating captions on your behalf, so you never have to stare at your keyboard not knowing where to start.

Imagery - Striking a balance between phone photos and branded graphics:

When it comes to imagery, you don't need professional equipment to make an impact. Phone photos can be perfectly acceptable for sharing on social media. If you want to create branded graphics, platforms like Canva offer user-friendly design tools. However, consistency in branding is essential, which may require some expertise or creative flair.

Remember, it's crucial not to simply save images or graphics off Google, as you may infringe on copyright laws. Consider using stock imagery platforms or utilise the image library within Canva. If you choose to work with us at Kate Oakley Marketing, we take care of all your imagery needs, ensuring a cohesive and visually appealing social media presence.

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Now that we've shared these valuable tips, you have a few options:

You can take this advice and implement it yourself, using our recommendations to enhance your social media strategy.

If you want to empower your team, we offer training sessions where we can equip your employees with the knowledge and tools needed to manage your social media in-house.

And if you'd rather leave it all to us, our social media management packages are designed to take care of every aspect, allowing you to focus on other parts of your business.

Get in touch with us below for an initial chat and a personalised proposal.